Market Desk
Prices and providers
Who supplies what, at what price, and how that has moved.
Franchise Territory Recruiting
Franchise territory recruiting, covered without a stake in the outcome. Nobody pays to appear here and nothing is recommended that has not been examined.
Not yet publishing. What this covers, and who covers it, is set out below.
The desks
Each desk is an editorial team with its own beat, not an individual writer. Bylines name the desk, and our structured data identifies it as an organisation.
Planning Desk
Scope and sequence
Timelines, dependencies and the order that keeps franchise marketing from stalling.
Review Desk
Testing and comparison
Side-by-side work on franchise territory recruiting, held to the same conditions each time.
How this works
Written for the person deciding
Franchise Marketing without the sales pitch Pieces are written for someone weighing a real decision, not for someone selling them one.
Figures carry their source
Anything with a number attached states where it came from and when it was collected. Where the trade disagrees with itself, we say so rather than picking a side quietly.
Nothing follows you here
No cookies, no analytics and no third-party scripts. If that ever changes, the privacy page changes with it on the same day.
What should we cover first?
The running order is not fixed yet. If there is a question you have had to answer the hard way, the editor would like to hear it — it is the most useful thing you can send a publication that has not started.